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  The small gap between the marketing dream and the delivery reality is where social media lives - CatchyMonkey's posterous

  Shared by Manne
  Social media lives in the expectation gap. Great post on the importance of living up to what you promise.
  
  Can't remember where, but someone wrote a while ago that "starting to do social media without doing your homework on processes and product is like handing a
  megaphone to all that is bad about your business".
  
  Very sound advice, in my opinion, and I have recommended a few of our restaurant customers to not even start thinking about engaging actively in social media until they have fixed things they already don't know work well in the kitchen, on the floor or on the plate.
  
  Start with listening in, see if somebody already is talking about the experience in your restaurant. Check out Twitter, trawl through your pages on Yelp, TripAdvisor, Foursquare and your Google Places page.
  
  Find something bad? Investigate, sort it out, if relevant let the customer know you took it seriously.
  
  Once you've done your homework, step up your social media game if you feel it can bring you value.

  when I wanted breakfast etc etc can

  ~1 month on
  Manne's shared items in Google Reader
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  Upstream and downstream

  Shared by Manne
  Why thinking and affecting change outside the [box] is important.

  Most of the time, we think of our job as a set of tasks that take place in a ---> [box] <---. It turns out, though, that if we go upstream and alter the stuff that comes to us, it's a lot easier to do great work. And if we go downstream and teach peo...

  ~1 month on
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  Yogile – a dead simple photo sharing site with a collaborative twist

  Shared by Manne
  Need a no frills photo sharing site for events, crowdsourcing photos? Check out Yogile.

  There are already tons of sites that let you share photos, with Facebook, arguably, the default way for friends, colleagues and family to share those captured moments. Yet Yogile, a bootstrapped startup and one-man shop founded by Netherlands-based M...

  ~1 month on
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  Fat Head » Food, Drink and Health Advertisements From the ‘Mad Men’ Era

  Shared by Manne
  More doctors smoke CAMELS than any other cigarette! Advertising was more fun 50 years ago.

  ~1 month on
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  Army’s Self-Driving Trucks Let Humans Watch for Bombs | Danger Room | Wired.com

  Shared by Manne
  Let machines do dreary tasks while we bags of mostly water do the tricky ones. Like spot roadside bombs.

  As insurgents in Afghanistan target the U.S. military's soft underbelly -- its long logistics lines -- trucking materiel through war zones has become an

  ~1 month on
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  Domino’s UK Foursquare Promotion Helps Increase Profits by 29%

  Shared by Manne
  Domino's now take 32.7% of orders online, web and social media efforts paying off.

  According to Domino's UK financial earnings report, the company has increased its pre-tax profit by nearly 29%, which equates to roughly $26 million. The UK

  ~1 month on
  Manne's shared items in Google Reader
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  13 Truths About Social Media Measurement | Brass Tack Thinking

  Shared by Manne
  Best advice on measuring progress to a goal, any goal, I have read in a long time. Forget about the focus on social media, this goes a long way for any goal setting and tracking activity!

  1. If you aren’t measuring anything else, social media measurement isn’t the problem. Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure

  ~1 month on
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  Four inspiring alternatives to traditional restaurants

  Shared by Manne
  Had your lobster fix today? No? Call the lobster pusher, he'll sort you out. Some food concepts are whackier than others...

  Just as chefs are forever seeking out new ways to fill our bellies, the food industry shows a insatiable appetite for novel concepts, as can be seen in our food & beverage database. Here's a selection of new innovations designed to appeal to those hu...

  ~1 month on
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  Fans, participants and spectators

  Shared by Manne
  Important numbers on conversion in different environments. Are you successfully converting your fans to business value?

  A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation. A teeny bop rock group might convert 20% of concert goers to buy a shirt or souvenir. A great street magician can get 10% of the people who watch hi...

  ~1 month on
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  Guest Post: Who Are We Plowing For Today?

  Shared by Manne
  Lovely story about taking time to do the right thing every so often. Who do you plow for?

  Guest Post: Who Are We Plowing For Today? In the almost seven years of this blog's history, there have been very few guest posts. One I remember was JLM's take on Obama's rescue plan during the depths of the financial meltdown in late 2008/early 2009...

  ~1 month on
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  Ice cream shop crowdsources its organic fruit

  Shared by Manne
  Crowdsourcing ingredients the next step in food production? Ice cream producer in Auckland seems to think so.

  It's not often we see crowdsourcing applied to food products, and when we do—Yellow's chocolate bar and Vitaminwater's flavour contest both come to mind—it's typically a matter of soliciting input on product development. Bringing the concept into the...

  ~1 month on
  Manne's shared items in Google Reader